Filling in her shoes as PUMA’s new art director and creative consultant, fashion aficionado and indie singer SOLANGE KNOWLES has unveiled her new ad campaign in collaboration with the athletic brand. Donned “Girls of Blaze,” the new ad campaign is chalk-full of vibrant colors, wild fros’ and vintage flair – very reflective and reminiscent of the style SOLANGE is known and adored for. SOLANGE tapped her boyfriend ALAN FERGUSON for photography and was hands on with styling.


The GIRLS OF BLAZE DISC COLLECTION’ sneaker line will release in later this month at premium North American retail stores and specialty boutiques across the country.

 CLICK BELOW Take a look at Solange and her team  behind the scenes:


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