The two biggest creative moguls will join forces for some upcoming projects. Jay-Z’s Roc Nation will now manage Kanye West’s ‘international recording brand and worldwide touring ventures.’

DONDA,  Kanye’s creative think tank named after late mother, was officially launched in 2011. The company was responsible for the packaging and tour design of his musical collaboration with Jay-Z “Watch the Throne” as well as the artwork of “Yeezus” album and the production of “Yeezus” tour.

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